Google Business Page Optimization | Hospitality (Hotels & Vacation Rentals)

Google Business Page Optimization | Hospitality (Hotels & Vacation Rentals) 

This service is designed specifically for hotels, vacation rentals, and other accommodations to attract more bookings and improve visibility on Google. By showcasing your property’s unique offerings and optimizing your profile for local searches, you’ll stand out to travelers and locals alike.

What’s Included:

1. Profile Setup or Audit

• Verify or claim your Google Business Profile (GBP).
• Update and ensure all business details are accurate:
  • Name, Address, Phone (NAP consistency).
  • Business hours (include check-in and check-out times).
  • Website and booking links.

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2. Accommodation Details

• Create detailed descriptions of your accommodations, including:
  • Room types and features (e.g., deluxe suites, family rooms, or ocean-view rooms).
  • Amenities such as free Wi-Fi, room service, parking, or complimentary breakfast.
  • Accessibility features like wheelchair access or elevators.
  • Policies for pets, cancellations, and more.

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3. High-Quality Media Showcase

• Upload up to 20 professional, high-resolution photos, including:
  • Rooms, common areas, and property exteriors.
  • Amenities like pools, fitness centers, spas, or conference rooms.
  • Local attractions near your location.
• Geo-tag and optimize image descriptions to improve SEO.

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4. Booking Integration

• Add direct booking links for easy reservations.
• Highlight third-party booking platforms (if applicable, such as Booking.com, Expedia, or Airbnb).
• Optimize call-to-action buttons like "Book Now" or "Check Availability."

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5. Google Posts for Seasonal Promotions

• Write and schedule 3 Google Posts to promote:
  1. Special Offers – Discounts for early bookings, long stays, or holiday packages.
  2. Seasonal Packages – Highlight packages for events like “Winter Retreats” or “Summer Getaways.”
  3. Local Events – Announce local happenings like festivals, concerts, or holiday celebrations near your property.

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6. Local SEO Optimization

• Optimize your profile for location-specific searches such as:
  • “Hotels Near [City Center],” “Vacation Rentals in [Beach Area],” or “Pet-Friendly Hotels in [Region].”
• Add primary and secondary categories tailored to your business (e.g., Hotel, Resort, Vacation Rental).

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7. Highlight Unique Offerings

• Showcase standout features to attract specific traveler segments:
  • Family-friendly amenities like cribs or kid zones.
  • Pet-friendly rooms or walking trails.
  • Luxury offerings like private hot tubs or concierge services.
  • Business amenities like meeting rooms or high-speed internet.

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8. Review Optimization

• Implement a review strategy to encourage guests to leave feedback after their stay.
• Respond to up to 10 recent reviews (both positive and negative) with professional, engaging responses.
• Highlight top reviews on your profile for credibility.

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9. Performance Tracking

• Set up Google Analytics or integrate existing tools to track:
  • How often your profile appears in local searches.
  • Booking clicks, website visits, and calls.
• Provide a performance report with actionable insights.