YOUR DEALERSHIP.
YOUR CUSTOMERS.
YOUR SALES.
Stop letting big-box retailers own the online buying experience. Bring your dealership's equipment, parts, accessories, expertise, and service directly to customers wherever they shop.
Straight Sense Marketing helps agricultural, powersports, outdoor power equipment, trailer, and golf cart dealers across the United States build smarter digital sales channels.
WE KNOW DEALERS.
WE KNOW THE BUSINESS.
We understand the difference between whole goods, parts, service, accessories, manufacturer promotions, seasonal inventory, and repeat dealership customers.
Agricultural Equipment Dealers
Tractors, compact equipment, implements, loaders, attachments, and agricultural machinery.
Outdoor Power Equipment Dealers
Commercial and residential mowers, handheld equipment, snow equipment, generators, and accessories.
Powersports Dealers
UTVs, ATVs, side-by-sides, motorcycles, and recreational equipment dealerships.
Trailer Dealers
Equipment, dump, enclosed, utility, landscape, and specialty trailer dealerships.
Golf Cart Dealers
New and used golf carts, street-legal models, accessories, parts, upgrades, and service.
Multi-Location Dealerships
Support multiple stores, different equipment brands, local search markets, and dealership departments.
DON'T JUST SHOW
INVENTORY.
SELL IT ONLINE.
Your customers are already comfortable buying products online. Why should they have to visit a big-box retailer when their local dealership can offer equipment, parts, and professional support?
We create Shopify storefronts that make shopping easy from home. Customers can browse products, select eligible items, complete checkout, and choose available delivery or pickup options.
From lawn equipment and accessories to parts, trailers, and eligible whole goods, we help dealers evaluate what can be sold directly online.
LET'S BUILD YOUR ONLINE STORE →A BETTER WAY TO BUY
- Shopify Website Design
- Online Product Catalogs
- Parts & Accessories Shopping
- Secure Online Checkout
- Local Delivery Options
- Shipping Where Available
- Dealership Pickup
- Mobile-Friendly Product Pages
- Inventory Availability Displays
- Promotional Landing Pages
- Customer Inquiry Forms
Online selling options depend on manufacturer policies, product eligibility, delivery capabilities, and applicable regulations.
WHY SEND CUSTOMERS TO
THE BIG-BOX STORES?
Lowe's, Home Depot, and Tractor Supply have made shopping from home convenient. Independent dealerships can compete for customer attention with their own online shopping experience.
CONVENIENCE
Let customers research products, shop online, and arrange available pickup or delivery without making an unnecessary trip.
EXPERTISE
Show why dealer knowledge, equipment selection, parts availability, and technical support matter after the sale.
LOCAL SERVICE
Connect the online purchase to the local dealership offering setup, service, maintenance, and long-term customer support.
The objective isn't to become another big-box retailer. It's to make buying from an independent dealer just as convenient while preserving everything that makes dealerships valuable.
CONNECT THE SYSTEMS YOU USE.
- Inventory Data Assessment
- Dealer Management System Review
- Available Inventory Exports
- Product Data Mapping
- SKU & Inventory Organization
- Pricing & Availability Feeds
- Shopify Product Imports
- Compatible API Evaluation
- Inventory Update Workflows
- Multi-Location Inventory Planning
Available connections and automation depend on the specific DMS, vendor permissions, technical documentation, and supported integrations.
YOUR INVENTORY.
YOUR ONLINE STORE.
Dealerships already manage inventory using specialized software. That product information can be valuable when building an e-commerce storefront.
Whether you're using Infinity or another dealership management system, we can evaluate available ways to connect inventory information with your Shopify store.
Depending on your software, this may involve compatible integrations, data exports, scheduled imports, or a custom development solution.
Our goal is to help reduce duplicate work while keeping online product information useful, accurate, and easier to manage.
DISCUSS INVENTORY CONNECTIONS →ALREADY USING ARI
OR DEALER SPIKE?
You don't necessarily need to start over. We understand the specialized website environment dealerships operate in, including the ARI and Dealer Spike platform families.
Optimize Your Existing Website
Review SEO, content organization, equipment pages, calls to action, local landing pages, and merchandising opportunities within your platform's capabilities.
Expand Beyond Your Current Website
Evaluate whether a separate Shopify storefront could complement your existing dealer website for eligible online product sales, parts, and accessories.
Manufacturer & Product Pages
Build clearer brand pages, service descriptions, buying guides, and relevant search content for your equipment categories.
Platform-Aware Marketing
Plan marketing improvements with your existing website provider, manufacturer content, inventory arrangements, and integration restrictions in mind.
Straight Sense Marketing is an independent marketing business. References to ARI, Dealer Spike, and other third-party platforms do not imply an official partnership or certification.
ARE YOU USING YOUR
AVAILABLE CO-OP DOLLARS?
Many equipment manufacturers have advertising programs that may help eligible dealers offset qualified marketing expenses.
We help dealerships review applicable manufacturer guidelines, plan promotional campaigns, organize creative materials, and prepare documentation for potential co-op submissions.
Manufacturer names are examples of brands dealerships may carry. This is not a list of verified current co-op programs. Availability, reimbursement rates, eligible media, pre-approval, and deadlines must be confirmed with each manufacturer. No affiliation or endorsement is implied.
HELP BUYERS
FIND YOUR DEALERSHIP.
A customer searching for a zero-turn mower, tractor, golf cart, ATV, trailer, replacement part, or equipment repair may begin with Google.
We help dealerships improve their local search presence with Google Business Profile management, relevant website content, and location-focused optimization.
IMPROVE YOUR GOOGLE PRESENCE →LOCAL VISIBILITY SERVICES
- Google Business Profile Audits
- Dealer Category Optimization
- Manufacturer & Equipment Keywords
- Local SEO Landing Pages
- Multi-Location Dealer SEO
- Review Strategy
- Service Department Content
- Google Business Updates
- Website Content Improvements
MORE THAN EQUIPMENT SALES.
EVERY DEPARTMENT MATTERS.
SALES
Product launches, new arrivals, whole goods inventory, manufacturer promotions, financing campaigns, and online product merchandising.
PARTS
Parts shopping, accessories, maintenance supplies, replacement components, online parts catalogs, and customer ordering.
SERVICE
Seasonal maintenance, repair capabilities, service reminders, technician expertise, and customer communications.
ONE INDUSTRY.
MORE WAYS TO GROW.
Social Media Marketing
Equipment arrivals, product demonstrations, dealer events, seasonal promotions, manufacturer campaigns, and community engagement.
Blog & SEO Content
Equipment comparisons, maintenance advice, product guides, buyer education, and local SEO content.
On-Hold Marketing
Promote parts specials, seasonal maintenance, sales events, and other dealership services while customers wait on the phone.
Professional Voicemail Greetings
Custom phone greetings, service department messages, seasonal hours, and professional after-hours customer communications.
UNDERSTAND THE BUSINESS.
BUILD THE RIGHT SOLUTION.
REVIEW YOUR OPERATION
We discuss your product lines, current website, manufacturer programs, inventory software, and dealership departments.
IDENTIFY OPPORTUNITIES
We review your online presence, e-commerce goals, marketing priorities, and available technical options.
CREATE YOUR STRATEGY
We recommend marketing and online selling solutions that fit your dealership, budget, and operating needs.
DEALERSHIP MARKETING
QUESTIONS ANSWERED.
Can Shopify work alongside my ARI or Dealer Spike website?
A separate Shopify storefront may be a practical option for certain dealers. We evaluate your existing platform, inventory workflows, and technical restrictions before recommending an approach.
Can customers buy equipment and have it delivered?
Shopify can support online checkout, shipping, local delivery, and pickup. Specific products and delivery arrangements depend on your operations and manufacturer sales policies.
Can you connect my dealership management system to Shopify?
We can evaluate inventory exports, available APIs, and integration options. Compatibility and automated synchronization depend on the specific DMS and vendor access.
Can you help us use manufacturer co-op advertising funds?
We can help plan eligible advertising materials and documentation around applicable programs. Manufacturer approval and reimbursement are not guaranteed.
Do you work with dealers nationwide?
Yes. We offer remote digital marketing and online sales planning for equipment dealerships across the United States.
STOP LOSING THE
ONLINE OPPORTUNITY.
Your dealership already has the products, expertise, and service. Let's build a marketing and online shopping experience that makes it easier for customers to buy from you.
(202) 997-2883