GET VERIFIED.
GET DISCOVERED.
Need help navigating Google Local Services Ads? Straight Sense Marketing helps eligible service businesses understand the verification process, organize requirements, and build a stronger local advertising presence.
GOOGLE GUARANTEED IS NOW GOOGLE VERIFIED.
Google updated its Local Services Ads badges in October 2025. The current program uses Google Verified for eligible advertisers who complete required screening and verification.
WHAT IS THE
GOOGLE VERIFIED BADGE?
Google Verified is the current badge associated with eligible Google Local Services Ads advertisers who meet applicable screening and verification requirements.
Business Screening
Google evaluates businesses using verification requirements appropriate to their category, location, and circumstances.
Local Services Ads
Eligible businesses can advertise to people searching for relevant local services through Google's LSA platform.
Verification Information
Google's current experience can display relevant verification information alongside the advertiser's profile.
GOOGLE VERIFICATION CAN BE COMPLEX.
WE HELP YOU NAVIGATE IT.
From understanding eligibility to preparing business information and reviewing account requirements, we help simplify the administrative and marketing side of the process.
Eligibility Review
Review your business category, market, and the Local Services Ads requirements that may apply.
Account Setup Guidance
Help organize the information needed to establish or review your Local Services Ads account.
Document Preparation
Assist with understanding requested business registration, licensing, insurance, and other verification materials.
Google Business Profile Review
Check key business information, profile accuracy, and alignment between your business presence and advertising setup.
Verification Status Guidance
Help interpret outstanding verification requests and understand the next steps communicated by Google.
LSA Marketing Support
Review relevant service categories, budget considerations, geographic targeting, lead handling, and campaign performance.
KNOW WHAT YOU NEED
BEFORE YOU APPLY.
The requirements for a plumber may differ from those for a cleaner, roofing contractor, electrician, or other provider.
Depending on the service category and geographic market, Google may require business registration, background checks, licensing, insurance, identity verification, or other supporting information.
We help you understand what information Google requests and prepare for the steps that apply to your business.
DISCUSS YOUR REQUIREMENTS →COMMON VERIFICATION ITEMS
- Business Name & Registration
- Business Owner Information
- Applicable Professional Licenses
- Insurance Documentation
- Background Checks When Required
- Google Business Profile Verification
- Service Category Eligibility
- Business Service Areas
- Additional Google-Requested Checks
Not every requirement applies to every business. Google and its verification providers determine the required checks.
BUILT FOR BUSINESSES
THAT SERVE THEIR COMMUNITIES.
We help local service companies explore whether Google Local Services Ads are a suitable advertising channel for their business category and market.
BUILD A STRONGER ONLINE PRESENCE.
- Google Business Profile Management
- Local SEO Strategy
- Google Business Updates
- Service & Location Pages
- Review Strategy
- Social Media Marketing
- Website Content Improvements
- Local Services Ads Support
DON'T STOP
AT VERIFICATION.
Getting through Google's verification process is only one piece of your overall digital marketing strategy.
Your Google Business Profile, website, customer reviews, social content, and Local Services Ads can all play different roles in helping people find and contact your business.
Straight Sense Marketing focuses on helping those pieces work together as part of a more professional and consistent online presence.
LET'S DISCUSS YOUR MARKETING →
LOCAL EXPERTISE.
PERSONALIZED SUPPORT.
Straight Sense Marketing works with businesses throughout Southern Maryland, including Charles, Calvert, St. Mary's, and Prince George's counties, as well as businesses in other U.S. markets.
Whether you're establishing Local Services Ads for the first time or need help reviewing an existing account, we'll discuss your current situation and possible next steps.
FREQUENTLY ASKED
QUESTIONS.
Is Google Guaranteed still available?
Google replaced its previous Local Services Ads badges, including Google Guaranteed, with Google Verified in October 2025. The associated money-back guarantee ended.
Can Straight Sense Marketing get my business Google Verified?
We can help you understand eligibility, prepare information, and navigate the process. Google makes verification and approval decisions. Approval cannot be guaranteed.
Does every business qualify?
No. Eligibility depends on your location, service category, and Google's requirements. Some categories may not be available in every market.
Do I need a Google Business Profile?
Google requires Local Services advertisers to have a public and verified Google Business Profile, along with other applicable verification checks.
Does Google Verified improve my organic Google ranking?
The badge is associated with Local Services Ads. It does not guarantee improved organic search rankings or a particular position in Google Maps.
How long does verification take?
Timing varies. Google says screening commonly takes several weeks after documents are submitted, although some accounts may qualify for faster processing.
Is Straight Sense Marketing part of Google?
No. Straight Sense Marketing is an independent marketing business offering assistance with Google advertising, verification requirements, and local marketing.
READY TO TAKE
THE NEXT STEP?
Let Straight Sense Marketing help you understand Google's verification requirements, assess your advertising options, and strengthen your local online presence.
(202) 997-2883