STRAIGHTSENSE MARKETING • BUSINESS CONSULTING
Dealership Mystery Shopping & Performance Evaluations
Understand how your dealership performs when customers call, visit, or request service. StraightSense Marketing offers practical, structured evaluations for equipment, automotive, marine, and powersports dealerships.
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Clear observations. Practical next steps.
Sales inquiry evaluations
Review call handling, product knowledge, follow-up clarity, and the next step given to a prospective buyer.
Service department evaluations
Assess appointment inquiry handling, expectations about estimates, communication and the pickup experience.
Parts counter experience
Observe staff responsiveness, information gathering and clarity when an item must be ordered.
Website and local listing review
Check whether customers can easily find accurate departments, hours, phone numbers, and services online.
Written improvement priorities
Receive an observation-based summary with specific opportunities for coaching and process improvement.
Multi-location consistency
For businesses operating multiple locations, evaluate whether the customer experience is consistent across teams.
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Find the right service for your business.
We focus on observable actions and practical feedback, not assumptions about employees or guaranteed revenue outcomes. A single evaluation provides a snapshot rather than a statistically representative sample.
Explore dealership performance consulting, general mystery shopping services, and our Business Competitor & Market Snapshot.
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