WE KNOW MOWERS.
WE KNOW MARKETING.
Your dealership needs more than a marketing agency that knows how to build a website. You need a partner who understands the equipment, manufacturers, inventory, parts, and service departments behind your business.
Straight Sense Marketing helps outdoor power equipment dealerships across the United States improve Google visibility, promote manufacturer brands, strengthen their websites, and create online sales opportunities.
YOUR NEXT EQUIPMENT CUSTOMER IS ALREADY SEARCHING ONLINE.
Make it easier for them to find your dealership, explore your products, and choose to buy from you.
WE SPEAK
DEALERSHIP.
Whole goods. Floorplans. Manufacturer territories. Seasonal inventory. Commercial landscapers. Parts margins. Service technicians. Warranty repairs. Co-op advertising.
We understand that an outdoor power equipment dealership is more than a retail store. It is a business with multiple departments and manufacturer relationships that all need to work together.
That knowledge shapes how we approach marketing, online merchandising, service promotions, and customer retention.
WORK WITH AN OPE-FOCUSED AGENCY →NOT JUST ANOTHER MARKETING AGENCY.
- Residential & Commercial Mowers
- Zero-Turn & Stand-On Equipment
- Commercial Landscaping Customers
- Handheld Power Equipment
- Snow Removal Equipment
- Manufacturer Programs
- Dealer Floorplans & Inventory
- Parts & Service Operations
- Seasonal Promotions
- Multi-Location Dealer Operations
YOUR DEALERSHIP DESERVES
INDUSTRY-SPECIFIC MARKETING.
We help independent outdoor power equipment dealerships strengthen their local presence, merchandise inventory, promote service departments, and create a more professional customer experience online.
Google Business Profile Management
Optimize dealership categories, business information, photos, services, Google updates, and location information to support local discovery.
Local SEO for Equipment Dealers
Build content around mower dealers, equipment brands, service searches, parts, repairs, and the communities your dealership serves.
Dealer Website Improvements
Improve existing ARI, Dealer Spike, or other dealer websites with useful content, relevant landing pages, clear calls to action, and better merchandising.
Shopify Online Stores
Build Shopify storefronts for eligible equipment, parts, accessories, maintenance products, and online ordering.
SEO Blogs & Equipment Guides
Publish buyer guides, equipment comparisons, maintenance articles, commercial mower information, and brand-specific content.
Social Media Marketing
Promote incoming equipment, financing offers, seasonal sales, events, new product releases, service specials, and customer education.
Google Review Strategy
Develop compliant review requests, professional responses, and consistent customer feedback practices that support your online reputation.
Manufacturer Co-op Marketing
Plan campaigns around available manufacturer advertising programs, brand requirements, seasonal promotions, and eligible co-op opportunities.
WHEN THEY SEARCH FOR
A MOWER DEALER...
Customers are searching Google for zero-turn mowers, STIHL dealers, Toro dealers, commercial mower sales, small engine repairs, and equipment parts.
Is your dealership appearing for the relevant searches in your area?
We focus on Google Business Profile optimization, local keywords, business services, relevant content, and dealership location accuracy.
GET A GOOGLE PROFILE REVIEW →WE HELP IMPROVE
- Google Business Profile Audits
- Primary & Secondary Categories
- Brand & Equipment Search Terms
- Service Department Information
- Parts Department Visibility
- Google Posts & Photos
- Local Landing Pages
- Review Management Strategy
- Multiple Dealer Locations
Rankings depend on several factors, and specific positions cannot be guaranteed.
ARE YOU USING
YOUR AVAILABLE CO-OP DOLLARS?
Manufacturer advertising programs can provide opportunities for eligible dealerships to offset approved marketing expenses. But every program has its own guidelines, claim requirements, deadlines, and approval processes.
CO-OP MARKETING SUPPORT
- Review Manufacturer Guidelines
- Identify Eligible Campaign Options
- Plan Brand-Specific Promotions
- Coordinate Approved Creative
- Review Logos & Disclaimers
- Organize Advertising Records
- Prepare Claim Documentation
- Track Important Deadlines
PUT YOUR MANUFACTURER PROGRAMS TO WORK.
Whether you're promoting commercial mower season, handheld equipment, snow equipment, or manufacturer financing, marketing can be planned around relevant brand programs.
We help organize the campaign around the manufacturer's applicable requirements.
Final eligibility, advertising approvals, and reimbursement decisions remain with each manufacturer.
DISCUSS YOUR CO-OP MARKETING →WE KNOW THE BRANDS OPE DEALERS SELL.
ALREADY HAVE A DEALER WEBSITE?
LET'S MAKE IT WORK HARDER.
Many OPE dealerships already use specialized website platforms such as ARI and Dealer Spike. That doesn't mean every marketing opportunity is being fully utilized.
Website SEO Improvements
Review page titles, descriptions, content, local keywords, brand pages, and equipment category organization.
Manufacturer Landing Pages
Develop relevant pages for authorized equipment brands, product categories, seasonal promotions, and financing campaigns.
Parts & Service Content
Improve how customers find service departments, repairs, maintenance options, genuine parts, and accessories.
Conversion Opportunities
Review calls to action, quote requests, contact forms, product information, and shopping workflows supported by your platform.
The objective isn't to replace an existing website unnecessarily. It's to evaluate how to improve the digital experience your dealership already offers.
DON'T JUST LIST EQUIPMENT.
SELL ONLINE.
Customers are comfortable ordering products online from retailers like Home Depot, Lowe's, and Tractor Supply.
Your dealership has an opportunity to offer a similar level of convenience along with equipment expertise, local delivery, and aftermarket service.
We create Shopify storefronts for eligible outdoor power equipment, parts, accessories, maintenance products, and selected whole goods.
Customers can shop from home and choose available shipping, pickup, or local delivery options where supported.
LET'S BUILD YOUR ONLINE STORE →YOUR DEALERSHIP. ONLINE.
- Custom Shopify Website Design
- Equipment Product Collections
- Parts & Accessories Sales
- Maintenance Kits & Supplies
- Secure Online Checkout
- Available Local Delivery
- Dealership Pickup Options
- Mobile-Friendly Shopping
- Brand-Specific Collections
- Seasonal Product Promotions
Manufacturer sales restrictions, shipping eligibility, tax setup, and fulfillment requirements must be considered before launch.
CONNECT YOUR PRODUCT DATA.
- Dealer Management Software Review
- Available Inventory Exports
- SKU & Product Data Mapping
- Shopify Product Import Planning
- Pricing & Availability Data
- Inventory Update Workflows
- Multi-Location Inventory Planning
- Available API Integrations
YOUR INVENTORY.
YOUR ONLINE STORE.
Your dealership already manages equipment and parts through specialized software. That inventory information may be useful when developing an online storefront.
Whether you use Infinity or another dealer management system, we can evaluate available data exports, compatible integrations, and supported APIs.
The goal is to develop a practical connection between dealership inventory information and your online product catalog, while reducing duplicate work.
DISCUSS INVENTORY INTEGRATION →YOUR DEALERSHIP IS MORE
THAN A SALES FLOOR.
Equipment sales bring customers through your doors, but parts, service, and repeat customers are an important part of long-term dealership operations. Your marketing should reflect that.
Equipment Sales
Zero-turn mowers, commercial equipment, new model releases, manufacturer promotions, financing offers, and seasonal specials.
Parts & Accessories
Promote maintenance kits, filters, blades, belts, replacement parts, accessories, and online ordering.
Service & Repair
Seasonal tune-ups, mower repairs, handheld equipment service, maintenance reminders, and technician expertise.
MORE CUSTOMER CONNECTIONS.
MORE OPPORTUNITIES.
Social Media Campaigns
Showcase equipment arrivals, product demonstrations, dealer events, seasonal service specials, and manufacturer promotions.
SEO Blog Content
Zero-turn mower comparisons, equipment maintenance tips, commercial buyer guides, snow equipment information, and product education.
On-Hold Marketing
Promote parts specials, service programs, equipment financing, seasonal offers, and dealership events while customers are on hold.
Professional Phone Greetings
Service department messaging, business hours, after-hours greetings, holiday schedules, and professional customer communications.
THE INDUSTRY KNOWLEDGE
MAKES THE DIFFERENCE.
Marketing a dealership requires more than posting product photos and hoping customers find them.
You need to understand manufacturer requirements, product availability, equipment seasonality, commercial buyer needs, parts sales, and service department demand.
We focus on strategies that reflect real dealership operations and the customers you want to reach.
LET'S TALK OPE MARKETING →BUILT AROUND YOUR DEALERSHIP
- Manufacturer-Focused Marketing
- Local Search Visibility
- Brand & Equipment Landing Pages
- Parts & Service Promotions
- Existing Dealer Website Optimization
- Shopify E-Commerce Planning
- Inventory Connection Assessment
- Co-op Advertising Planning
- Multi-Location Marketing
NO GENERIC MARKETING PLANS.
A STRATEGY FOR YOUR DEALERSHIP.
Review Your Operation
We discuss your manufacturer brands, dealership locations, website platform, inventory, parts, service, and current marketing needs.
Identify Opportunities
We evaluate your Google presence, local SEO, website content, shopping experience, and applicable manufacturer advertising programs.
Build Your Marketing Strategy
We recommend targeted improvements based on your goals, budget, product lines, and customer market.
QUESTIONS ABOUT
DEALERSHIP MARKETING?
Do you work with OPE dealers nationwide?
Yes. Straight Sense Marketing provides remote digital marketing services for outdoor power equipment dealerships throughout the United States.
Can you help my dealership use manufacturer co-op dollars?
We can help review program requirements and plan campaigns around eligible opportunities. Program availability, approvals, and reimbursement depend on each manufacturer.
Can you work with my ARI or Dealer Spike website?
We can review content, SEO opportunities, landing pages, and other improvements supported by your existing platform. Specific changes depend on access and platform capabilities.
Can Shopify sell mower parts and equipment online?
Shopify can support online sales for eligible products, including parts, accessories, supplies, and selected equipment. Manufacturer restrictions and fulfillment requirements must be considered.
Can Shopify connect to my dealer management system?
We can evaluate inventory exports, APIs, and available integrations. Feasibility depends on your DMS, permissions, and technical access.
Can you help with more than equipment sales?
Yes. We also help promote parts, accessories, service capabilities, seasonal maintenance, and customer communications.
Can you guarantee a number-one Google ranking?
No agency can guarantee specific search rankings. We focus on relevant content, accurate business information, and local search optimization.
YOU KNOW EQUIPMENT.
WE KNOW HOW TO MARKET IT.
Your dealership already has the equipment, expertise, manufacturer relationships, and customer support. Let's build a stronger digital presence around everything you offer.
(202) 997-2883