YOU KNOW EQUIPMENT.
WE KNOW DEALERSHIP MARKETING.
Your dealership deserves a marketing partner who understands more than clicks and impressions. We understand mower brands, manufacturer programs, inventory, sales departments, parts, service, and the customers who depend on you.
Straight Sense Marketing helps outdoor power equipment dealerships across the United States strengthen Google visibility, market their brands, promote their departments, and create new online sales opportunities.
STOP USING MARKETING BUILT FOR EVERY OTHER INDUSTRY.
Your marketing should understand the difference between a zero-turn mower, a stand-on, a commercial handheld, a warranty repair, and a service special.
WE SPEAK
OPE.
Whole goods. Manufacturer territories. Floorplan inventory. Co-op dollars. Service labor. Parts availability. Equipment financing. Seasonal demand. Commercial landscaping customers.
We understand how your operation works, which means your marketing can focus on the products, departments, and customer needs that actually matter to your dealership.
Whether you're an independent dealer with one location or managing multiple stores and product lines, the strategy should reflect your real business.
TALK WITH A DEALER-FOCUSED AGENCY →YOUR OPERATION ISN'T GENERIC.
- Residential & Commercial Mowers
- Zero-Turn & Stand-On Equipment
- Handheld Power Equipment
- Snow Equipment & Seasonal Products
- Manufacturer Brand Requirements
- Parts & Accessories
- Service & Repair Departments
- Commercial Customer Accounts
- Multi-Location Dealerships
- Dealer Inventory & Floorplans
EVERY DEPARTMENT.
MORE OPPORTUNITIES TO GROW.
Your dealership needs more than one social media post or a website that simply lists your manufacturers. Your marketing should help customers discover equipment, learn about your services, and take the next step.
Google Business Profile Management
Optimize dealership information, categories, service descriptions, photos, Google updates, and customer-facing business details.
Local SEO for OPE Dealers
Target relevant searches for mower dealers, equipment brands, authorized products, parts, service, and local dealership locations.
Dealer Website Optimization
Improve existing ARI, Dealer Spike, and other dealership websites through better content, landing pages, and calls to action where the platform permits.
Shopify E-Commerce
Build convenient online stores for eligible equipment, parts, accessories, and supplies, with available shipping, delivery, or dealership pickup.
Co-op Advertising Support
Plan manufacturer-specific campaigns around applicable co-op guidelines, eligible promotional materials, and program documentation.
Facebook & Instagram Marketing
Showcase new inventory, equipment demonstrations, seasonal promotions, customer education, and dealer events.
SEO Blogs & Equipment Guides
Publish equipment comparisons, maintenance advice, buying guides, manufacturer content, and relevant customer information.
Google Review Strategy
Develop compliant review-request practices, professional responses, and reputation management processes for real customer feedback.
Inventory Connection Planning
Evaluate available product feeds, software exports, and integration options for bringing dealership inventory information online.
On-Hold & Voicemail Messaging
Promote service specials, seasonal offers, manufacturer campaigns, and important dealership updates over the phone.
WHEN THEY SEARCH,
WILL THEY FIND YOUR DEALERSHIP?
Customers are searching for Toro dealers, STIHL chainsaws, commercial zero-turn mowers, mower repair, replacement blades, and equipment parts near them.
We help dealerships review and improve how their business is represented on Google Search and Google Maps.
The objective is relevant local visibility that helps people find your products, departments, and contact information.
GET A GOOGLE PROFILE REVIEW →GOOGLE & LOCAL SEO SERVICES
- Google Business Profile Audits
- Accurate Dealer Categories
- Manufacturer & Product Keywords
- Sales & Service Descriptions
- Location-Specific Landing Pages
- Google Posts & Product Updates
- Review Strategy
- Website SEO Content
- Multiple Dealership Locations
YOU KNOW YOUR BRANDS.
WE KNOW HOW TO PROMOTE THEM.
Equipment dealers invest in manufacturer relationships, authorized territories, floorplan inventory, training, and customer support. Your marketing should support those relationships while following applicable brand requirements.
MAKE BETTER USE OF ELIGIBLE CO-OP FUNDS.
- Review Available Co-op Guidelines
- Identify Eligible Advertising Channels
- Plan Seasonal Manufacturer Campaigns
- Review Approved Creative Requirements
- Coordinate Brand Messages
- Organize Advertising Documentation
- Prepare Information for Claims
- Track Campaign & Submission Deadlines
STOP LETTING MARKETING OPPORTUNITIES GO UNUSED.
Some manufacturers offer eligible dealers advertising assistance through co-op or related promotional programs.
We can help plan qualifying campaigns around published requirements, manufacturer creative standards, and applicable deadlines.
Approval and reimbursement are determined by the manufacturer and cannot be guaranteed.
DISCUSS YOUR CO-OP OPPORTUNITIES →ALREADY HAVE AN ARI
OR DEALER SPIKE WEBSITE?
You may already have a dealer website with manufacturer catalogs, inventory listings, service information, and e-commerce capabilities. That doesn't mean every opportunity has been maximized.
Improve Your Existing Content
Review page titles, local SEO, brand information, equipment categories, and service descriptions within your platform's capabilities.
Build Manufacturer Landing Pages
Develop pages for your authorized manufacturers, equipment categories, seasonal promotions, and location-specific searches.
Improve Calls & Inquiries
Review contact information, quote-request opportunities, service messaging, and the steps customers follow before contacting your dealership.
Expand Online Sales Options
Determine whether an additional Shopify storefront offers useful opportunities beyond your current website configuration.
Our goal is to recommend improvements that make sense for your dealership, not replace a website simply for the sake of replacing it.
STOP LOSING ONLINE SALES
TO BIG-BOX CONVENIENCE.
Customers shop online every day at Lowe's, Home Depot, Tractor Supply, and other national retailers.
Independent dealerships can create an easier shopping experience while offering the equipment expertise, setup assistance, genuine parts, and local service customers value.
We develop Shopify stores for eligible equipment, accessories, maintenance items, and replacement parts.
Depending on the products and dealership capabilities, customers can browse, pay online, and arrange shipping, pickup, or local delivery.
BUILD YOUR ONLINE DEALERSHIP STORE →AN ONLINE STORE BUILT FOR DEALERS.
- Shopify Website Development
- Product Collections by Manufacturer
- Equipment & Accessories
- Replacement Parts & Supplies
- Secure Online Checkout
- Mobile-Friendly Product Pages
- Available Shipping Options
- Local Delivery & Pickup
- Service & Dealer Contact Information
- Seasonal Merchandising
Online sales and delivery options are subject to manufacturer policies, product restrictions, tax requirements, and fulfillment capabilities.
MAKE BETTER USE OF YOUR DATA.
- Dealer Management System Assessment
- Available Inventory Exports
- SKU & Product Data Mapping
- Product Catalog Imports
- Pricing & Availability Information
- Integration Feasibility Review
- Inventory Update Workflows
- Multi-Location Inventory Planning
YOUR INVENTORY.
YOUR ONLINE STORE.
Your dealership already uses software to manage equipment, parts, pricing, and inventory. That information may be useful when operating an online store.
Whether your operation uses Infinity or another dealer management system, we can review available data exports, supported integrations, and APIs.
The goal is to identify a reliable way to manage online product information without creating unnecessary duplicate work for your team.
DISCUSS INVENTORY CONNECTIONS →MORE THAN MOWER SALES.
MARKET EVERY DEPARTMENT.
Your dealership may sell equipment once, but parts, service, accessories, and long-term customer support give people reasons to return.
Whole Goods Sales
New equipment arrivals, residential and commercial models, manufacturer financing, promotions, and product launches.
Parts & Accessories
Blades, filters, belts, maintenance kits, genuine replacement parts, accessories, and online parts ordering.
Service & Repair
Tune-ups, seasonal service, maintenance reminders, repair capabilities, technician expertise, and service promotions.
YOUR DEALERSHIP
IS OUR KIND OF BUSINESS.
We understand the challenges of representing multiple manufacturers, managing inventory, supporting commercial customers, and maintaining an active service department.
Those details matter when developing campaigns that speak to actual equipment buyers.
Straight Sense Marketing focuses on practical, industry-relevant marketing, not one-size-fits-all campaigns that could apply to any business.
LET'S DISCUSS YOUR DEALERSHIP →WHAT WE BRING TO THE TABLE
- OPE Industry Knowledge
- Manufacturer Marketing Familiarity
- Co-op Program Planning
- Google Business Profile Focus
- Parts & Service Marketing
- ARI / Dealer Spike Site Reviews
- Shopify E-Commerce Planning
- Inventory Data Assessment
- Multi-Location Dealer Strategies
FIRST, WE LEARN YOUR DEALERSHIP.
THEN WE BUILD THE STRATEGY.
Review Your Operation
We discuss your manufacturers, locations, website platform, sales, parts, service, and marketing priorities.
Identify Opportunities
We review Google visibility, website content, customer experience, e-commerce goals, and applicable co-op programs.
Build a Practical Plan
We recommend an approach around your products, service area, resources, and business objectives.
DEALERSHIP QUESTIONS.
STRAIGHT ANSWERS.
Do you work with OPE dealers nationwide?
Yes. Straight Sense Marketing offers remote digital marketing services to outdoor power equipment dealerships across the United States.
Can you help us use manufacturer co-op dollars?
We help review applicable manufacturer advertising guidelines, plan relevant campaigns, and organize supporting information. Approval and reimbursement are controlled by each manufacturer.
Do I need to replace my ARI or Dealer Spike website?
Not necessarily. We can review your existing site and identify SEO, content, merchandising, and customer inquiry opportunities that the platform supports.
Can you build a Shopify store for my dealership?
We can discuss a Shopify storefront for eligible products, equipment, parts, and accessories, subject to manufacturer sales and fulfillment policies.
Can Shopify connect to our inventory software?
We can evaluate available data feeds, API access, and integration options. Compatibility depends on the specific dealership software and vendor permissions.
Can you market parts and service departments too?
Yes. We help plan marketing for equipment sales, parts, accessories, maintenance, repairs, and repeat customer business.
Can you guarantee top rankings on Google?
No agency can guarantee specific Google positions. We focus on relevant content, accurate listings, useful websites, and sustainable local SEO.
YOU SELL THE EQUIPMENT.
LET'S HELP CUSTOMERS FIND IT.
Whether you want better Google visibility, improved dealer website content, stronger co-op marketing, or an online parts store, let's discuss the right next step for your dealership.
(202) 997-2883Looking for marketing beyond outdoor power equipment? Explore our Nationwide Dealer Solutions .